When it comes to product development, it’s a common misconception that industrial design takes place after the engineering is complete and before the product reaches the user—those final touches that apply colors, logos, and styling to the product. The reality—especially for medical device development—is that industrial design goes far beyond last-minute aesthetics. It explores deep-seated and often unmet user needs, delivering improved form and functionality, and influencing the entire development process from start to market adoption.