If software ate the world in the 2000s, 2020 was the dessert course.
By now we have all witnessed the novel Coronavirus shifting the playing field universally in favor of the digital native companies, whose business models leveraged scalability and flexibility. Functions and processes of historical norms with little ability to adapt were quickly discarded by enterprises looking to salvage cash flow. In particular, the overnight digital pivot for the sales professional was dramatic, challenging, and to the winners, delivered outsized and lasting rewards.