Press Release: Ximedica Names Geoffrey Tuff to Advisory Board

September 11, 2012

Sep 11, 2012

PROVIDENCE, R.I., September 11, 2012 - Geoff Tuff, a Partner at Monitor, a member of its global Board and a leader of the firm’s innovation practice has joined Ximedica’s Advisory Board.

“Geoff’s focus has been in helping clients drive profitable top-line growth. The nature of his work spans the domains of corporate strategy, product strategy development and execution, organizational structure, training and tools. His involvement will help facilitate our efforts to continuously improve Ximedica’s offering to the medical device, drug delivery and consumer healthcare clients which we serve globally,” states Randall Barko, CEO, Ximedica.

Geoff brings almost 20 years of experience at Monitor working in a wide range of industries that include pharmaceuticals, medical devices and consumer products making him an apt fit for Ximedica’s board. He recently co-authored an article in the Harvard Business Review in which he discusses how successful companies must achieve “Total Innovation”. The path to such means the need to strike “the right balance of core, adjacent, and transformational initiatives across the enterprise, and have put in the place the tools and capabilities to manage those various initiatives as parts of an integrated whole.”

States Barko, “Geoff’s innovative ideology brings solid business sense to Ximedica’s core abilities to provide an integrated solution from insight to outcome. We look forward to Geoff’s contributions as we continue our pursuit to become the premier outsourced medical product development solution provider to the Healthcare Industry.