Ximedica's Voice of the Customer (VoC) process collects, affinitizes and prioritizes customer or user needs through in-depth interviews in identified segments. Our process leverages:

• Experienced researchers
• Flexible data collection techniques
• Rigorous collaborative cross-functional work sessions
• Extensive use of video and photo documentation to capture live, use-experience context

These factors combine to deliver more powerful Voice of Customer needs discovery. Our VoC research feeds the front end of our product design and development process by establishing user requirements via well known industry methodologies such as Design for Six Sigma and House of Quality/QFD.

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