Research & Strategy

Solutions no one has seen are often discovered through questions
no one has asked.

Ximedica’s research and strategy group fills a critical role in the front end of the innovation process by going deep to uncover needs, identify opportunities, and inspire design with a coherent, actionable strategy. We use a wide array of quantitative and qualitative techniques in both clinical and non-clinical settings to provide voice of the customer input and validation, and critical observations and insights beyond what even the most vocal customer can articulate.

Our team is a diverse mix of seasoned experts in voice of the customer research, ethnography, business strategy, product portfolio management, human factors research, and clinical testing. All work to deliver a more rapid and effective product development process that achieves:

• Product specification driven by deep understanding of stakeholder needs
• Integration of clinically-driven viewpoints
• Decisive identification of innovation driving insights
• Technological advances guided by user and market requirements

Research & Strategy Capabilities:

• Commercial landscape assessment and product strategy
• Market segmentation studies
• Voice of the Customer (VOC) research
• Contextual user research
• In-use design optimization studies
• Concept testing
• Clinical trial design and execution