Living Innovation Blog
A blog about important topics for medical device and healthcare innovators.
Product Development Ecosystems: Defining Your Value in the Digital Age
Medical device developers look to solve problems in healthcare with a product or service. But for some, that’s where they stop short. It is critical that medtech developers move beyond a single solution into thinking holistically about the care environment, the various motivations of users and stakeholders, and the opportunities to connect to a larger view of healthcare. Understanding the ecosystem opportunity opens the path to successful product development in the digital age. Designers need to understand how their piece of the jigsaw puzzle fits to ensure the products offering is effective and successful.
This webinar features a real-world expertise from Gecko Healthcare and the design firm that partnered in the commercialization of Gecko’s CareTRx.
Attendees will learn:
1. About the real world experience of a company developing a digital device
2. How to think about a design and product development as part of an ecosystem
3. How to develop a value proposition for a medical product