Consumer insights lead to improved user experience

Designing a breast pump to effectively mimic the biomechanics of a nursing infant, while providing maximum comfort and discretion for the mom required the full collaboration of Ximedica's researchers, designers, and engineers. Complicating the challenge was a significant body of existing intellectual property in the field.

In developing the Embrace breast pump system for Playtex, the program team conducted extensive consumer research to uncover user insights that guided design features from ergonomics to sound control. Ximedica's engineers broke new ground in developing a mechanical and vacuum action that led to new IP for Playtex. The team also prepared the 510(k) submission and arranged all certification testing and clearances—and took the product all the way through to setting up manufacturing in Asia.

The Playtex Embrace pump continues to be a market share leader in the category today, serving as an excellent example of the long term success goals that drive every Ximedica program.

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