Case Studies

The nature of our work is to help our clients develop competitive advantage. Confidentiality prevents us from discussing most of it publicly. However, the following brief examples in the public domain provide a glimpse into the range of work we do at Ximedica.

Envisioning the resuscitation bay of the future

Working in collaboration with the Lifespan and the University Emergency Medicine Foundation, Ximedica applied intensive observational research techniques and human factors design principles to develop a new vision for resuscitation bay standards.
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Consumer insights lead to improved user experience

Insights derived from ethnographic research, combined with technical innovation, helped create IP and a consumer preference for Playtex's Embrace breast pump.
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